Top Beauty & Cosmetics Websites in Singapore

Name: Top websites in Singapore (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Singapore, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

watsons.com.sg

347.54K

27.86%96.83K

72.14%250.71K

↓11.06%

↓21.76%

Search

fragrantica.com

334.44K

30.84%103.13K

69.16%231.31K

↑52.33%

↓29.55%

Search

sephora.sg

160.79K

34.13%54.88K

65.87%105.91K

↑23%

↓10.41%

Search

oliveyoung.com

150.48K

18.71%28.15K

81.29%122.33K

↑33.04%

↑80.33%

Direct

incidecoder.com

95.25K

7.9%7.52K

92.1%87.73K

↑293.86%

↓66.39%

Direct

gopicky.com

61.73K

0.16%96

99.84%61.63K

↑779.94%

↑458.39%

Direct

boots.com

52.52K

3.71%1.95K

96.29%50.57K

↑846.06%

↑152.48%

Direct

venusbeauty.com.sg

43.83K

19.2%8.42K

80.8%35.41K

↓5.36%

↓3.92%

Search

fragrancex.com

43.02K

13.9%5.98K

86.1%37.04K

↓20.9%

↓52.75%

Direct

yesstyle.com

42.53K

36.99%15.73K

63.01%26.8K

↑257.52%

↓4.95%

Direct

tangs.com

41.81K

53.01%22.17K

46.99%19.65K

↓8.38%

↓32.61%

Search

nykaa.com

38.14K

14.51%5.53K

85.49%32.61K

↑187.64%

↓40.09%

Direct

vogue.sg

35.46K

39.08%13.86K

60.92%21.6K

↑21.22%

↓29.86%

Search

kiehls.com.sg

34.95K

13.44%4.7K

86.56%30.26K

↓11.7%

↑8.87%

Direct

sephora.com

28.2K

40.86%11.52K

59.14%16.68K

↓46.61%

↑5.22%

Direct

clarins.com.sg

22.32K

17.3%3.86K

82.7%18.46K

↑123.82%

↓1.73%

Direct

laneige.com

21.58K

9.66%2.08K

90.34%19.5K

↑81.96%

↓58.34%

Direct

novela.com.sg

20.28K

39.84%8.08K

60.16%12.2K

↑31.16%

↑77.02%

Direct

loccitane.com

19.91K

25.23%5.02K

74.77%14.89K

↑50.7%

↑17.72%

Paid

purdyandfigg.com

18.09K

-

100%18.09K

0%

↑2,134.58%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Singapore on May 2026

As of May 2026, watsons.com.sg leads Beauty & Cosmetics in Singapore with 347.54K monthly visits. Its audience skews mobile-first (27.86% desktop / 27.86% mobile), and traffic is down month over month -11.06% and down year over year -21.76%. fragrantica.com holds second with 334.44K visits and a mobile-leaning mix (30.84% desktop / 69.16% mobile), while sephora.sg ranks third with 160.79K visits.

Across the leaders, purdyandfigg.com is the most mobile-first (100% of visits), whereas hysses.com is the most desktop-reliant (100%). Momentum favors ioma-paris.com in the latest month (18,625%), while cultbeauty.com shows the steepest pullback.

Acquisition patterns also differ: watsons.com.sg is driven primarily by search, watsons.com.sg by direct, and watsons.com.sg by referral; overall, 49 of the top 100 sites are direct-led, 46 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Singapore