Top Beauty & Cosmetics Websites in New Zealand

Key Insights on Top Beauty & Cosmetics Websites in New Zealand on August 2026

As of August 2026, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 1.76M monthly visits. Its audience skews mobile-first (29.09% desktop / 29.09% mobile), and traffic is down month over month -17.84% and up year over year 3.14%. hikoco.co.nz holds second with 361.51K visits and a mobile-leaning mix (34.35% desktop / 65.65% mobile), while perfumenz.co.nz ranks third with 197.95K visits.

Across the leaders, christinahello.com is the most mobile-first (100% of visits), whereas moona.store is the most desktop-reliant (100%). Momentum favors secondskin.nz in the latest month (15,600%), while ulta.com shows the steepest pullback.

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 70 of the top 100 sites are direct-led, 20 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.