Top Beauty & Cosmetics Websites in Kazakhstan

Name: Top websites in Kazakhstan (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kazakhstan, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kosmetista.ru

44.91K

1.1%492

98.9%44.42K

↑155.14%

↑106.2%

Direct

fragrantica.ru

44.42K

47.68%21.18K

52.32%23.24K

↑49.53%

↓8.82%

Direct

monamie.kz

32.62K

82.78%27K

17.22%5.62K

↑21.73%

↓14.09%

Direct

oriflame.com

22.46K

79.91%17.94K

20.09%4.51K

↑268.6%

↓53.23%

Direct

goldapple.ru

20.83K

91.46%19.05K

8.54%1.78K

↓7.66%

↑4.43%

Direct

makeup.kz

8.19K

87.15%7.14K

12.85%1.05K

↓21.81%

↓25.61%

Search

french-house.kz

7.21K

93.79%6.76K

6.21%448

↑0.45%

↓13.22%

Search

instytutum.com

6.53K

100%6.53K

-

↑15.98%

0%

Direct

letu.ru

6.49K

69.07%4.48K

30.93%2.01K

↑64.27%

↓54.88%

Direct

oliveyoung.com

5.93K

100%5.93K

-

↑2.5%

↑22.43%

Direct

fragrantica.com

5.91K

69.24%4.09K

30.76%1.82K

↓31.03%

↓10.39%

Search

instytutum.ua

3.85K

100%3.85K

-

↓38.65%

0%

Direct

sephora.com

3.59K

100%3.59K

-

↓30.54%

↓38.77%

Direct

hollyshop.ru

3.36K

100%3.36K

-

↑111.24%

↓16.57%

Search

randewoo.ru

2.99K

92.61%2.77K

7.39%221

↑2.68%

↓43.55%

Search

marykayintouch.com

2.72K

100%2.72K

-

↓0.4%

↑88.79%

Direct

shure-cosmetics.co.uk

2.62K

100%2.62K

-

↑20,076.92%

0%

Direct

ideal-nail.ru

2.5K

100%2.5K

-

↑112.74%

↑1,841.77%

Direct

avon.com

2.23K

100%2.23K

-

↑16.25%

↓42.16%

Direct

pekarnya32.ru

2.12K

100%2.12K

-

↑472.97%

↑981.69%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kazakhstan on August 2026

As of August 2026, kosmetista.ru leads Beauty & Cosmetics in Kazakhstan with 44.91K monthly visits. Its audience skews mobile-first (1.1% desktop / 1.1% mobile), and traffic is up month over month 155.14% and up year over year 106.2%. fragrantica.ru holds second with 44.42K visits and a mobile-leaning mix (47.68% desktop / 52.32% mobile), while monamie.kz ranks third with 32.62K visits.

Across the leaders, sisters.co.ua is the most mobile-first (100% of visits), whereas instytutum.com is the most desktop-reliant (100%). Momentum favors articoli.ru in the latest month (22,400%), while yesstyle.com shows the steepest pullback.

Acquisition patterns also differ: kosmetista.ru is driven primarily by search, kosmetista.ru by direct, and kosmetista.ru by referral; overall, 80 of the top 100 sites are direct-led, 16 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kazakhstan