Top Beauty & Cosmetics Websites in Poland

Name: Top websites in Poland (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Poland, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rossmann.pl

5.5M

28.27%1.56M

71.73%3.95M

↑46.58%

↑5.16%

Direct

fragrantica.pl

3.73M

25.04%934.95K

74.96%2.8M

↑32.98%

↑28.47%

Direct

notino.pl

3.49M

34.43%1.2M

65.57%2.29M

↑13.86%

↑5.14%

Direct

hebe.pl

3.22M

31.21%1M

68.79%2.21M

↑16.19%

↓1.46%

Direct

wizaz.pl

2.32M

14.38%333.6K

85.62%1.99M

↑16.96%

↓16.42%

Search

superpharm.pl

1.54M

31.88%491.64K

68.12%1.05M

↑8.96%

↑1.81%

Direct

douglas.pl

1.47M

35.11%517.48K

64.89%956.24K

↑20.43%

↓0.03%

Direct

sephora.pl

1.46M

23.9%349.55K

76.1%1.11M

↑30.56%

↓2.91%

Direct

fragrantica.com

1.01M

26.7%269.94K

73.3%740.91K

↑19.16%

↑21.82%

Direct

ezebra.pl

828.81K

25.1%208.06K

74.9%620.75K

↑17.76%

↑5.41%

Direct

perfumehub.pl

718.31K

44.77%321.57K

55.23%396.74K

↑25.17%

↑40.56%

Direct

cosibella.pl

702.92K

36.28%255K

63.72%447.92K

↑2.65%

↑14.98%

Direct

makeup.pl

643.22K

38.8%249.57K

61.2%393.65K

↑24.9%

↓10.24%

Direct

flaconi.pl

630.88K

38.64%243.74K

61.36%387.14K

↑4.39%

↑31.31%

Direct

rituals.com

557.98K

19.71%109.99K

80.29%447.99K

↑84.91%

↑36.96%

Direct

drogerienatura.pl

411K

23.84%97.99K

76.16%313.01K

↑87.33%

↑14.41%

Direct

eveline.pl

408.91K

23.38%95.61K

76.62%313.3K

↓15.41%

↑2.57%

Direct

cocolita.pl

403.1K

38.76%156.24K

61.24%246.87K

↓15.49%

↑7.09%

Direct

oriflame.com

382.17K

18.29%69.91K

81.71%312.26K

↑36.68%

↓20.45%

Direct

alkomat-online.pl

365.57K

5.46%19.96K

94.54%345.61K

↑131.47%

↑31.81%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Poland on May 2026

As of May 2026, rossmann.pl leads Beauty & Cosmetics in Poland with 5.5M monthly visits. Its audience skews mobile-first (28.27% desktop / 28.27% mobile), and traffic is up month over month 46.58% and up year over year 5.16%. fragrantica.pl holds second with 3.73M visits and a mobile-leaning mix (25.04% desktop / 74.96% mobile), while notino.pl ranks third with 3.49M visits.

Across the leaders, parfumo.net is the most mobile-first (100% of visits), whereas avon.com is the most desktop-reliant (84.85%). Momentum favors polemika.com.pl in the latest month (257,705.88%), while kopalnia-zdrowia.pl shows the steepest pullback.

Acquisition patterns also differ: rossmann.pl is driven primarily by search, rossmann.pl by direct, and rossmann.pl by referral; overall, 73 of the top 100 sites are direct-led, 24 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Poland