Semrush for market analysis
See exactly how your competitors get their visibility
Dive into your competitor’s traffic channels, keywords, ad creatives, audience demographics, and more.
See every channel in one view
“One of the primary ways I use Semrush is for its competitive analysis capabilities in order to win new business. Nine times out of ten, I'm able to demonstrate an insight into a prospect's business that they themselves did not know.”
David Erickson
Senior Digital Strategist, Tunheim
Intelligence that moves as fast as your market
Benchmark traffic by every channel, including AI
Track your market’s traffic trends, device splits, top sources, and trending pages. Historical data back to 2017 across 190+ countries.
Paid and organic keyword intelligence
Research your competitor’s organic and paid search keyword strategies. Run a gap analysis to compare profiles side by side, and review historical data back to 2012.
AI citation and brand positioning intelligence
See how AI platforms position your brand vs the competition. Track your brand’s AI share of voice and key narratives so you know how AI describes (or misrepresents) you.
Display, video, and social ad intelligence
AdClarity covers 50+ markets and 650,000+ publishers across display, video, and social. See competitor creative strategy, ad formats, placement choices, and spend patterns — with the depth to replicate what's working and avoid what isn't.
Audience and market benchmarks
Analyze competitor audience demographics by age, sex, geographic location, and household profiles. Then, map the competitive landscape with growth rates and key players.
Competitive intelligence at enterprise scale
For multi-market businesses, Semrush for Enterprise enables real-time visibility into market share, trends, and competitive opportunities.
Daily, weekly, and monthly data refreshes
White-label reporting
Real-time alerts and notifications
Automated email reports
Every tool you need for competitor analysis
Don't just take our word for it
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Marketers all over the world trust Semrush
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Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
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Times awarded best SEO software suite
Learn more about competitor analysis
Competitive intelligence at enterprise scale
For multi-market businesses, Semrush for Enterprise enables real-time visibility into market share, trends, and competitive opportunities.
FAQ
Traffic Analytics is built on 200M+ panelist clickstream data across 190+ countries, with historical depth to 2017. It's an estimate modeled on real clickstream behavioral data, and it's the industry standard for competitive traffic intelligence.
Yes. Advertising Research covers paid search ad copy back to 2012. PLA Research covers Google Shopping ads back to 2022. AdClarity covers display, video, and social ads across 50+ markets. Ads History shows your competitor’s seasonal advertising trends.
Competitor Research in the AI Visibility Toolkit automatically detects your main competitors in AI answers and shows which prompts and topics they're winning. Brand Performance adds Share of Voice so you can quantify the gap.
Yes. Competitor Monitoring tracks competitor digital activity — new content, ad campaigns, and site changes — without manual checks. Get alerts when competitors make moves so you respond fast.
Yes, Semrush is very useful for making agency pitches because of the competitive intelligence data it provides that can be included in a pitch. Domain Overview, Site Audit, and Visibility Overview give you a complete competitor analysis for any prospect in minutes.
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