Top Beauty & Cosmetics Websites in Bulgaria

Name: Top websites in Bulgaria (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Bulgaria, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.bg

692.48K

31.12%215.53K

68.88%476.95K

↑0.39%

↓13.45%

Direct

parfium.bg

422.59K

21.81%92.17K

78.19%330.43K

↑20.8%

↓13.15%

Direct

fragrantica.com

411.55K

27.72%114.08K

72.28%297.47K

↓1.55%

↓16.55%

Direct

lillydrogerie.bg

357.86K

26.23%93.86K

73.77%264K

↑25.54%

↓7.19%

Search

douglas.bg

297.45K

20.87%62.09K

79.13%235.36K

↓0.03%

↓29.2%

Direct

makeup.bg

247.88K

18.16%45.01K

81.84%202.87K

↑2.85%

↓32.85%

Direct

inaessentials.com

189K

16.25%30.72K

83.75%158.28K

↑30.94%

↑19.59%

Direct

parfimo.bg

174.06K

25.53%44.43K

74.47%129.62K

↓5.52%

↓32.64%

Direct

cocosolis.com

168.44K

7.54%12.7K

92.46%155.75K

↑18.59%

↑37.97%

Direct

zoya.bg

167.45K

26.75%44.8K

73.25%122.65K

↑18.58%

↓35.99%

Direct

barecare.bg

130.34K

18.82%24.53K

81.18%105.82K

↑32%

↑21.6%

Direct

zlatnaribka.com

93.86K

22.63%21.24K

77.37%72.62K

↑9.9%

↓28.28%

Direct

parfumi-shop.net

86.66K

11.66%10.11K

88.34%76.55K

↑142.13%

↓19.15%

Direct

yesstyle.com

81.76K

11.11%9.09K

88.89%72.68K

↑315.48%

↑105.4%

Direct

fragrances.bg

66.58K

27.87%18.56K

72.13%48.02K

↓1.75%

↓19.22%

Search

arlen.bg

64.19K

22.1%14.19K

77.9%50.01K

↑42.35%

↓17.31%

Direct

cultbeauty.com

63.62K

12.69%8.08K

87.31%55.54K

↑478.15%

↑149.57%

Direct

thebodyshop.bg

62.03K

7.1%4.4K

92.9%57.63K

↑246.24%

↑24.53%

Direct

starcorp.bg

58.24K

15.01%8.74K

84.99%49.5K

↑65.45%

↑15.73%

Search

sosimplecosmetics.eu

48.4K

5.53%2.67K

94.47%45.72K

↓12.98%

↑25.85%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Bulgaria on August 2026

As of August 2026, notino.bg leads Beauty & Cosmetics in Bulgaria with 692.48K monthly visits. Its audience skews mobile-first (31.12% desktop / 31.12% mobile), and traffic is up month over month 0.39% and down year over year -13.45%. parfium.bg holds second with 422.59K visits and a mobile-leaning mix (21.81% desktop / 78.19% mobile), while fragrantica.com ranks third with 411.55K visits.

Across the leaders, scentbird.com is the most mobile-first (100% of visits), whereas lush.bg is the most desktop-reliant (100%). Momentum favors kerastase.com in the latest month (10,712.5%), while odonatacosmetics.com shows the steepest pullback.

Acquisition patterns also differ: notino.bg is driven primarily by search, notino.bg by direct, and notino.bg by referral; overall, 67 of the top 100 sites are direct-led, 29 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Bulgaria