Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
Using Semrush’s powerful intel that spans across social media, Google, and Amazon searches, we’ve pinpointed some interesting stats for this year’s Summer Olympics.
Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an ecommerce site.
Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the “Semrush Reality Show,” we provide you with a unique, behind-the-scenes perspective into this very process.
In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with Experts, increase their organic traffic. Now that several months have passed, we want to circle back on that story and provide some results from their hard work and close collaboration.