Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.
We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest trends and shifts in consumer online behavior which may affect Black Friday 2021 deals.
We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test.
This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.
We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test.
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!