Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies11 min read
How One Agency Is Using an SEO Audit to Boost a Bakery's Visibility
In this episode of our SEO Reality Show, you‘ll learn how to perform a technical SEO audit for a real US bakery and how to follow the same process for your business.
Original Research & Studies4 min read
Top FAQs for SEO Split-Testing with SplitSignal
Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.
Original Research & Studies4 min read
The State of Statistical SEO Split-Testing in 2021 [Research]
The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO teams, on the other hand, don’t seem to be using split-testing to its full potential. Why?
Original Research & Studies5 min read
How An Agency is Using Link Building for a Bakery's SEO Growth
Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery from Florida in the US. In this episode, we’re going to look at how our partner agency is working on one of the main components of SEO success, which is building a strong link profile
Original Research & Studies6 min read
How An Artisan Bakery Is Increasing SEO Through Competitor Analysis
If you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers.
Original Research & Studies5 min read
How to Make Google Web Stories [2021 Study]
Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results.