General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing4 min read
Cheat Sheet: Use Semrush Overview Reports To Your Advantage
Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in. The search bar at the top will be your best friend. This is where you will search for any domain, keyword or URL. Once you search for one of these things you will be brought to that overview page.
General Marketing3 min read
10 Surprisingly Successful USPs for Marketing Companies
Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP). Something specific that makes your company stand out from the competition. Your USP might relate to who you are as a company, who you serve, or what services you offer. Here are 10 ways marketing companies can earn business with standout USPs.
General Marketing6 min read
Everything You Need To Do Online When You Move Business Locations
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
General Marketing4 min read
What In The World Is API? (Part 2: Knowing Your Limits and How To Use Data)
This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But now, you will want to understand how to make sure when enough is enough and how to organize this data. It is important to know this information so that you do not run out of API units and that you know what to do with your raw data.
General Marketing4 min read
Confessions of a Marketing Intern: 6 Tips from a Recent Grad
You have just graduated from college and are pumped to be out of school. However, after applying to hundreds of jobs, you only get a few interviews and continue to be unemployed. What can you do?
General Marketing4 min read
7 Ways To Ensure Your Website Makes a Good First Impression
You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere. The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well. While creating a cool-looking design is an excellent start, this shouldn’t be the stopping point if you really want to make the best impression on your readers in seconds or less. Unfortunately, this is usually where businesses do stop so they can move on to something else.