General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing5 min read
16 Ways To Prepare for a Lightning Talk
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community. On Tuesday, I spoke under the umbrella topic, “The Future of Digital Marketing.” Speakers could use visual aids, demonstrate a case study or pitch their company. Oh, and we only had three minutes to present.
General Marketing3 min read
The Benefits of Google Analytics and Google AdWords Certification Programs
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too.