General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing7 min read
Top 6 Marketing Analytics Dashboard Tools
If you’re spending money on digital marketing, analytics are a main focus and a top priority. It’s easy to get lost in the mix, so digital marketing analytics dashboards are awesome time savers and avenues to better insights and results. If you’re ready to streamline your digital marketing analytics process, check out these top six digital marketing analytics platforms for you and your business.
General Marketing6 min read
How To Use the Seven Deadly Sins of Marketing
Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?
General Marketing5 min read
4 Reasons Why Google's Firebase Is Essential if You Have a Business App
Having an app for your business is becoming more important, especially depending on your industry. The fact is that many users like to know that they can gain access to everything they need to interact with your business on a mobile app rather than having to use a mobile page on their smartphone or tablet. If you have designed a business app, or are looking to design one, then Google’s Firebase is absolutely essential, and in our opinion as a marketing agency, the best out there.
General Marketing3 min read
How To Create Detailed Client Proposals That Win Business (In Half the Time)
Detailed and highly customized proposals have been a big factor in my agency‘s success since I was a one-man operation back in 2001. A well-thought-out, custom proposal can bring in high-value clients you actually want to work with. The problem is, a great proposal can require serious time and effort to compile. Back in the day when I was doing these by myself (in addition to many other things) a good proposal would easily take 6-12 solid hours. That meant a constant back-and-forth battle between trying to grow my business and trying to service the clients I had. If I was going to grow my business and eventually let others create proposals to my standards I had to make this process more efficient.
General Marketing11 min read
Creating a Udemy Course: It’s More Than Just a Powerful Backlink
In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.
General Marketing2 min read
6 Tips: How To Pass the Google Partners Certifications
The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July. Why Should You Take Google Partners Certification Exams?