ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
A Quick Start Guide to Client Management
For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along with best practices for improving your customer relationships.
Top 50 Marketing KPIs for Businesses and Agencies
We‘ve put together this comprehensive list of the top 50 marketing KPIs for agencies and businesses to track in 2021. Make sure you‘re using the best and most relevant marketing metrics to accomplish greater results.
Project Management Software for Agencies: What to Look for
Discover the main features your agency‘s project management software should have, including resource management, centralized client data, and more, and choose the tool for your agency that suits your individual needs.
Common Agency Challenges and Solutions: An Insider’s View
Agency struggles are real; we hear about them all the time at Semrush. One of our goals is to provide as many solutions to you as we can. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency.
How Agencies Win Big with Semrush: Workflows You Can Replicate Right Now
In this guide, you will find a collection of step-by-step instructions from agencies who have boosted their business growth with Semrush. Learn more about their experiences and the tremendous results they have achieved by using the tools. Semrush helps agencies at every stage of their workflow.
How to Start Affiliate Marketing in 2021: Beginner's Guide
Affiliate Marketing is still a growing segment, that allows you to earn money online and to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started. Find out how affiliate marketing works, how cookies are used for tracking, the different attribution-models, and how to pick the right affiliate program.