ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
Top 6 Ad Agency Awards to Consider
Check out our list of the 6 top advertising agency awards and find out why—and how—your agency should aim to get involved.
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
Top 5 Actionable Ideas for Upselling Your Agency Clients
Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.
9 Ways Your Digital Agency Can Save Money in 2022
How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more!
5 Buyer Persona Examples That Go Beyond the Basics
Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples that go beyond the basics.
The Complete Guide to (Effective) Customer Analysis
Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.