General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing11 min read
How to Set, Track, and Reach Digital PR Goals
Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.
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General Marketing9 min read
Agency to Agency: How to Find and Land Local SEO Clients
According to Google Trends, the search for “local SEO services“ went up nearly five times in February 2022, compared to the same period in 2020. So, if you’re looking to leverage this hot digital trend and make your name in the industry, read on as we go through the things you need to consider to find local SEO clients.
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General Marketing16 min read
What Is a Digital Marketing Agency?
Learn everything you need to know about digital marketing agencies, the different services they can provide, and how they can make a difference in your company. Find out what marketing strategies could benefit your business.
General Marketing12 min read
How to Define Your Brand’s Tone of Voice (+ Template)
Learn how to develop a tone of voice for your brand and use our template to get started.
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General Marketing7 min read
5 Ways to Market Your Agency and Get More Qualified Leads
As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market your own agency and create predictable growth.
General Marketing7 min read
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!