General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing7 min read
What Is a CRM Strategy? Definition, Examples, and Strategy
A CRM strategy refers to an overall plan that a business adopts to manage customer relationships.
General Marketing8 min read
11 CRM Examples and How to Use Them
Learn about popular Customer Relationship Management (CRM) software and choose the best one for you.
General Marketing11 min read
The 25 Best Small Business Ideas for Budding Entrepreneurs
Dream of starting your own business? Check out this list of 25 ideas and success stories for inspiration.
General Marketing1 min read
Brighten Your Holiday with A Very Merry Semrush Marketing Calendar
It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns!
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General Marketing6 min read
The Agency Tech Stack: 17 Tools to Run a 7-Figure Company
Running a digital agency can be complex without the right systems in place. Here are the best agency tech stack tools to run a more efficient, impactful company.
General Marketing3 min read
4 Powerful Psychological Factors that Influence Buying Decisions
Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.