ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
13 Types of Digital Marketing to Use for Brand Growth in 2024
Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.
Cutting Through the Noise: Boosting Brand Positioning in Crowded Markets
Explore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.
Top 18 Affiliate Marketing Tools to Boost Traffic and Conversions
Learn how you can use affiliate marketing tools to help you increase your conversions.
What Is Emarketing? Exploring Types & Tactics
Emarketing (electronic marketing) is the practice of marketing products or services through the internet.
8 Effective Marketing Channels in 2025 (+ How to Get Started)
Top marketing channels include social media, emails, organic search, and digital advertising.
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your business advantage.