General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing9 min read
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your business advantage.
General Marketing8 min read
Exploring the Role of a Full Stack Marketer
Dive into the multi-faceted role of a full stack marketer and see how they handle various marketing tasks. Learn about the essential tools that help optimize and streamline their daily operations.
General Marketing24 min read
Influencer Management 101: Building Strong Relationships
Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.
General Marketing11 min read
Meet Your Next Game-Changer: Your Top Semrush Updates of 2025
Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2025, but we’ve been hard at work coming up with fresh ways to make your work even easier
General Marketing12 min read
How to Measure Brand Awareness: The 10 Metrics That Matter
Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.
General Marketing9 min read
How to Master CPA Marketing in 2025
Master CPA marketing in 2025. Uncover effective tactics for higher conversions and smarter marketing.