ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
What Is Mobile Marketing? An Overview + Best Practices
Mobile marketing is any type of promotion that reaches and engages customers on their mobile devices.
Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.
How to Start a Blog: The Beginner's Guide for 2025
Starting a blog involves choosing a niche, selecting a blogging platform, registering a domain, & much more.
How to Create a Product Marketing Strategy
A product marketing strategy is a structured plan that defines how you will position and promote a product.
Outbound Marketing: Definition, Examples, & How It Works
Outbound marketing is when a business contacts potential customers to generate interest and drive sales.
How to Monetize a Blog (& Grow Your Revenue)
Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.