Top Apparel & Fashion Websites in Vietnam

Name: Top websites in Vietnam (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Vietnam, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

7.4M

74.83%5.54M

25.17%1.86M

↓3.01%

↑245.01%

Direct

mercari.com

576.85K

33.07%190.76K

66.93%386.09K

↓7.18%

↓5.65%

Direct

adidas.com.vn

391.41K

30.41%119.04K

69.59%272.37K

↓15.36%

↓4.3%

Direct

baotinmanhhai.vn

363.76K

48.91%177.9K

51.09%185.86K

↓6.83%

↑121.69%

Direct

uniqlo.com

356.06K

49.56%176.47K

50.44%179.59K

↓19.3%

↓0.67%

Direct

traderie.com

264.12K

4.03%10.64K

95.97%253.48K

↑396.16%

↑102.06%

Direct

phuquygroup.vn

220.02K

22.62%49.77K

77.38%170.25K

↓22.34%

↑277.48%

Direct

zalando-lounge.de

208.13K

0.5%1.05K

99.5%207.08K

↑41,113.46%

↑6,119.94%

Direct

yody.vn

198.28K

16.94%33.59K

83.06%164.69K

↑74.9%

↓43.18%

Direct

shein.com

179.08K

25.61%45.87K

74.39%133.21K

↓64.66%

↑51.13%

Direct

baotinkk.com

170.16K

1.1%1.87K

98.9%168.29K

↑4.8%

↑5,289.33%

Search

sinhdiengold.com.vn

140.32K

1.24%1.74K

98.76%138.58K

↑52.31%

↑11,647.75%

Search

acfc.com.vn

129.37K

50.73%65.62K

49.27%63.74K

↑11.45%

↓42.89%

Search

glammie.vn

128.98K

2.65%3.42K

97.35%125.57K

↓25.94%

↑899.66%

Direct

maisononline.vn

116.36K

49.13%57.17K

50.87%59.19K

↑5.01%

↓41.94%

Search

merchize.com

108.27K

100%108.27K

-

↓22.78%

↑105.22%

Direct

zara.com

92.09K

48.52%44.69K

51.48%47.4K

↓74.94%

↓3.98%

Direct

chanel.com

92.05K

15.37%14.14K

84.63%77.9K

↑29.42%

↓18.08%

Direct

authentic-shoes.com

91.9K

33.46%30.75K

66.54%61.15K

↓27.16%

↓41.83%

Direct

printify.com

71.9K

100%71.9K

-

↓23.14%

↑40.16%

Direct

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Key Insights on Top Apparel & Fashion Websites in Vietnam on August 2026

As of August 2026, threads.com leads Apparel & Fashion in Vietnam with 7.4M monthly visits. Its audience skews desktop-first (74.83% desktop / 74.83% mobile), and traffic is down month over month -3.01% and up year over year 245.01%. mercari.com holds second with 576.85K visits and a mobile-leaning mix (33.07% desktop / 66.93% mobile), while adidas.com.vn ranks third with 391.41K visits.

Across the leaders, watersportsoutlet.nl is the most mobile-first (100% of visits), whereas merchize.com is the most desktop-reliant (100%). Momentum favors herrenausstatter.de in the latest month (42,538.71%), while zara.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 68 of the top 100 sites are direct-led, 26 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Vietnam