Top Equipment & Supplies Websites in Sweden

Name: Top websites in Sweden (Equipment & Supplies)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Equipment & Supplies Websites in Sweden, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lyreco.se

283K

20.63%58.39K

79.37%224.61K

↑132.77%

↑160.56%

Direct

penstore.se

187.14K

28.32%53.01K

71.68%134.13K

↑20.86%

↓1.37%

Direct

ajprodukter.se

170.5K

55.73%95.02K

44.27%75.48K

↓4%

↑8.23%

Direct

123ink.se

167.51K

36.32%60.84K

63.68%106.67K

↓19.07%

↓2.5%

Direct

rp.se

150.1K

4.08%6.13K

95.92%143.98K

↑3.91%

↑844.92%

Direct

kontorsgiganten.se

132.32K

46.92%62.09K

53.08%70.23K

↑37.06%

↓16.32%

Paid

inkclub.com

109.1K

37.12%40.5K

62.88%68.6K

↑16.59%

↑97.31%

Direct

dpj.se

69.03K

47.33%32.67K

52.67%36.36K

↑21.55%

↓26.78%

Paid

tingstad.com

66.76K

73.24%48.89K

26.76%17.86K

↓46.89%

↑3.89%

Direct

lekolar.se

63.58K

27.96%17.78K

72.04%45.8K

↑28.8%

↓2.79%

Search

netauktion.se

59.15K

56.14%33.21K

43.86%25.94K

↓13.5%

↑37.74%

Search

brother.se

41.87K

28.94%12.12K

71.06%29.75K

↑217.86%

↑15.13%

Direct

packoplock.se

41.31K

62.01%25.61K

37.99%15.69K

↓34.31%

↓7.14%

Search

skyltab.se

41.17K

29.39%12.1K

70.61%29.07K

↑86.63%

↑32.53%

Direct

alloffice.se

39.2K

63.99%25.08K

36.01%14.12K

↓55.02%

↑273.92%

Direct

manual.canon

39.13K

34.68%13.57K

65.32%25.56K

↑23.48%

↑47.5%

Direct

lomax.se

36.17K

33.2%12.01K

66.8%24.16K

↑10.23%

↑54.11%

Direct

witre.se

33.02K

49.46%16.33K

50.54%16.69K

↑14.17%

↓11.11%

Paid

nowas.se

24.87K

21.52%5.35K

78.48%19.52K

↑142.65%

↓16.62%

Direct

azdesign.se

23.17K

63.53%14.72K

36.47%8.45K

↓36.8%

↑57.26%

Direct

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Key Insights on Top Equipment & Supplies Websites in Sweden on September 2026

As of September 2026, lyreco.se leads Equipment & Supplies in Sweden with 283K monthly visits. Its audience skews mobile-first (20.63% desktop / 20.63% mobile), and traffic is up month over month 132.77% and up year over year 160.56%. penstore.se holds second with 187.14K visits and a mobile-leaning mix (28.32% desktop / 71.68% mobile), while ajprodukter.se ranks third with 170.5K visits.

Across the leaders, pickwick.nl is the most mobile-first (100% of visits), whereas officedepot.se is the most desktop-reliant (100%). Momentum favors myworkwear.co.uk in the latest month (468,400%), while bula.se shows the steepest pullback.

Acquisition patterns also differ: lyreco.se is driven primarily by search, lyreco.se by direct, and lyreco.se by referral; overall, 53 of the top 100 sites are direct-led, 28 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Equipment & Supplies Websites in Sweden