Top Banking Websites in the Philippines

Name: Top websites in Philippines (Banking)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in the Philippines, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

gcash.com

12.02M

14.5%1.74M

85.5%10.28M

↑3.87%

↑22.14%

Direct

pagibigfundservices.com

4.73M

44.73%2.12M

55.27%2.62M

↑39.36%

↑27.67%

Direct

sss.gov.ph

3.77M

50.47%1.9M

49.53%1.87M

↓17.26%

↓27.55%

Direct

paymaya.com

1.87M

18.73%350.31K

81.27%1.52M

↓2.63%

↑135.6%

Direct

bpi.com.ph

1.8M

26.7%480.92K

73.3%1.32M

↑10.42%

↓14.93%

Direct

bdo.com.ph

1.79M

40.54%726.29K

59.46%1.07M

↓17.86%

↓37.11%

Direct

wise.com

1.45M

66.98%972.98K

33.02%479.56K

↑7.43%

↑23.53%

Direct

unionbankph.com

1.31M

39.45%517.37K

60.55%794.12K

↓9.04%

↓23.18%

Direct

dragonpay.ph

1.17M

10.7%125.69K

89.3%1.05M

↓19.87%

↑135.93%

Direct

metrobank.com.ph

914.09K

45.56%416.48K

54.44%497.61K

↓16.31%

↓7.37%

Direct

pagibigfund.gov.ph

811.96K

40.3%327.25K

59.7%484.71K

↑43.93%

↓23.4%

Direct

securitybank.com

529.08K

46.77%247.47K

53.23%281.61K

↓18.29%

↓33.89%

Direct

colfinancial.com

491.61K

53.3%262.03K

46.7%229.58K

↑10.65%

↓1.91%

Direct

homecredit.ph

395.09K

31.57%124.75K

68.43%270.35K

↓39.21%

↓38.08%

Direct

xe.com

361.03K

65.97%238.17K

34.03%122.87K

↓19.87%

↓40.09%

Direct

ifsccodebank.com

320.86K

100%320.86K

-

↓6.79%

↑908.13%

Direct

eastwestbanker.com

285.27K

43.91%125.25K

56.09%160.02K

↓42.39%

↑20.66%

Direct

rcbc.com

274.88K

22.7%62.39K

77.3%212.49K

↑8.69%

↓16.26%

Direct

bsp.gov.ph

255.73K

65.74%168.11K

34.26%87.62K

↓9.42%

↑24.95%

Direct

landbank.com

252.29K

34.43%86.86K

65.57%165.43K

↑22.88%

↓20.33%

Direct

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Key Insights on Top Banking Websites in the Philippines on June 2026

As of June 2026, gcash.com leads Banking in the Philippines with 12.02M monthly visits. Its audience skews mobile-first (14.5% desktop / 14.5% mobile), and traffic is up month over month 3.87% and up year over year 22.14%. pagibigfundservices.com holds second with 4.73M visits and a mobile-leaning mix (44.73% desktop / 55.27% mobile), while sss.gov.ph ranks third with 3.77M visits.

Across the leaders, interest.co.nz is the most mobile-first (99.12% of visits), whereas ifsccodebank.com is the most desktop-reliant (100%). Momentum favors mabuhaymiles.com in the latest month (11,982.72%), while anz.com shows the steepest pullback.

Acquisition patterns also differ: gcash.com is driven primarily by search, gcash.com by direct, and gcash.com by referral; overall, 91 of the top 100 sites are direct-led, 5 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in the Philippines