Top Finance Websites in Italy

Name: Top websites in Italy (Finance)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Finance Websites in Italy, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

poste.it

67.43M

26.92%18.16M

73.08%49.28M

↓3.01%

↓1.94%

Direct

yahoo.com

55.98M

32.47%18.18M

67.53%37.8M

↑2%

↑9.29%

Direct

paypal.com

44.47M

18.95%8.42M

81.05%36.04M

↓1.26%

↓6.68%

Direct

borsaitaliana.it

16.17M

15.61%2.52M

84.39%13.65M

↑0.39%

↓14.6%

Direct

investing.com

11.83M

40.95%4.84M

59.05%6.98M

↓6.41%

↑5.41%

Direct

nexi.it

6.55M

26.3%1.72M

73.7%4.83M

↓4.88%

↓0.42%

Direct

milanofinanza.it

6.33M

19.74%1.25M

80.26%5.08M

↓8.1%

↑14.74%

Direct

finecobank.com

5.52M

85.66%4.73M

14.34%791.65K

↓6.88%

↑10.88%

Direct

intesasanpaolo.com

5.18M

62.33%3.23M

37.67%1.95M

↓4.33%

↓14.55%

Direct

stripe.com

3.61M

50.2%1.81M

49.8%1.8M

↓7.97%

↑30.84%

Direct

klarna.com

3.01M

19.53%588.63K

80.47%2.43M

↑1.37%

↓23.79%

Direct

criptovaluta.it

2.76M

2.93%80.73K

97.07%2.68M

↑37.36%

↑25.33%

Direct

finanzaonline.com

2.73M

32%873.6K

68%1.86M

↓18%

↓8.2%

Direct

safecharge.com

2.72M

27.9%759.76K

72.1%1.96M

↓12.39%

↑9.02%

Referral

revolut.com

2.7M

26.5%714.57K

73.5%1.98M

↓3.84%

↑15.98%

Direct

etoro.com

2.56M

68.4%1.75M

31.6%810.16K

↑53.01%

↓60.35%

Direct

teleborsa.it

2.39M

17.12%409.81K

82.88%1.98M

↑14.09%

↓14.79%

Direct

ing.it

2.21M

30.52%675.05K

69.48%1.54M

↓13.79%

↓2.95%

Direct

sella.it

2.13M

41.65%886.96K

58.35%1.24M

↓3.33%

↓7.53%

Direct

bancobpm.it

1.8M

78.31%1.41M

21.69%390.48K

↑4.39%

↓8.28%

Direct

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Key Insights on Top Finance Websites in Italy on June 2026

As of June 2026, poste.it leads Finance in Italy with 67.43M monthly visits. Its audience skews mobile-first (26.92% desktop / 26.92% mobile), and traffic is down month over month -3.01% and down year over year -1.94%. yahoo.com holds second with 55.98M visits and a mobile-leaning mix (32.47% desktop / 67.53% mobile), while paypal.com ranks third with 44.47M visits.

Across the leaders, silverprice.org is the most mobile-first (99.8% of visits), whereas banking4you.it is the most desktop-reliant (96.7%). Momentum favors ig.com in the latest month (71.27%), while bloomberg.com shows the steepest pullback.

Acquisition patterns also differ: poste.it is driven primarily by search, poste.it by direct, and poste.it by referral; overall, 87 of the top 100 sites are direct-led, 2 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Finance Websites in Italy