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General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

General SEO9 min read

7 Ways To Fail at International SEO

This article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.

General SEO5 min read

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

General SEO10 min read

Google Search Console Techniques for Bloggers

As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.

General SEO8 min read

How To Make SEO Clients Come to You — Ready To Order Your Services

Are you hoping the right kind of SEO clients will come to you? The process is really simple, as I will reveal in this article. It is exactly how I got started as an SEO consultant — with no contacts or connections, with no marketing budget or assets, without even having to pick up the phone and call prospects to drum up fresh business. Read on to find out more.

General SEO6 min read

The Secret to Landing Big SEO Clients and Keeping Them Happy

The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.

General SEO5 min read

The 10 Most Important SEO Metrics. Are You Tracking All of These?

Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.So, what are the most important metrics that every SEO must consider in 2018?

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