Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies12 min read
Zero-Clicks Study
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
Original Research & Studies5 min read
SEO Split Test Result: Matching the H1 with the Title Tag
Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.
Original Research & Studies5 min read
SEO Split Testing Result: Adding Dates to Titles Helps SEO—True or False
Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.
Original Research & Studies4 min read
SEO Split Test Result: Removing FAQ Schema
Would removing FAQ Schema on ecommerce category pages help SEO? Read the case study to find out.
Original Research & Studies5 min read
SEO Split Test Result: Will Adding Emojis to the Meta Description Help or Hurt Your SEO?
A major online retailer wanted to test if adding a smiley emoji 😀 to the meta description would have a significant impact on organic traffic. What do you think?
Original Research & Studies6 min read
SEO Split-Test and Analyze FAQPage Structured Data (Yourself)
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.