Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies7 min read
Why SEO Testing Is a Must—Practical Examples
If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.
Original Research & Studies4 min read
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)
Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.
Original Research & Studies4 min read
SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages
We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.
Original Research & Studies5 min read
SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
Original Research & Studies5 min read
SEO Split Test Result: Adding Month and Year to Page Title
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
Original Research & Studies14 min read
How to Come Up with New Ideas for SEO Tests
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.