Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies2 min read
SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traffic?
We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read the article to find out.
Original Research & Studies3 min read
SEO Split-Test Result: Does Bolded Text Help Your SEO?
We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on organic traffic? Check this out.
Original Research & Studies8 min read
Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%
In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this journey, so we created this case study to share some results and insights with you.
Original Research & Studies8 min read
[Study] How Are Companies Looking for Digital Marketing Services?
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.
Original Research & Studies3 min read
SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out!
Original Research & Studies8 min read
How Experts Measure Writing Quality & Content Performance
Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance. Let’s dive in to check the most popular writing quality and content performance metrics used by companies out there.