Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies5 min read
How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.
Original Research & Studies4 min read
SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
Original Research & Studies2 min read
SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
Original Research & Studies3 min read
SEO Split Test Result: Should You Sentence Case or Title Case Your Title Tags?
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should you sentence case or title case your title tags?
Original Research & Studies6 min read
6 SEO Split Testing Best Practices to Validate Your ROI
Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.
Original Research & Studies20 min read
App Store Optimization Study: What We Can Learn From the Top-Ranking Apps
Learn what makes the top-performing apps rank the way they do according to our ASO study.