AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
How Negative SEO A/B Tests Help SEO KPIs
In this blog post, we take a deep dive into negative SEO A/B tests and their insights.
Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts
Our Amazon pricing study reveals answers to some of the hottest questions about the top pricing strategies in the marketplace—based on the pricing patterns of the most in-demand products and product categories.
March 2022 Search Volume Study: Details & Methodology
Today we announced an improvement to our search volume accuracy in our US database. This post explains the technical details of how we did it.
Would Adding H1 Text to the Image Alt Tag Increase CTR?
We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the test pages on an ecommerce pet product retailer.
How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.
SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.