ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
What Is A/B Testing in Marketing? How to Do It + Examples
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.
7 Free Marketing Report Templates & How to Use Them
Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.
What Is Digital PR? + How to Run Your First Campaign
Learn what digital PR is, how it works, and how to create successful campaigns.
7 Google Trends Alternatives for Deeper Insights
Alternatives to Google Trends include TrendFeed, Muck Rack, Semrush, Treendly, and Trend Hunter.
How to Create a Marketing Calendar (+ 5 Free Templates)
A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.