General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing10 min read
Effective Comparison Pages: 6 Steps for Better Conversion Rates
Comparison pages can take your conversion rates to the next level. Here’s what you need to know.
General Marketing6 min read
14 of the Best WordPress Blog Themes in 2025
Explore these WordPress blog themes to learn about their features and find the right one for you.
General Marketing5 min read
New Year, New Target Audience: How to Reach New Audiences in 2025
Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.
General Marketing7 min read
How To Create a Media Plan in 10 Steps
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.
General Marketing13 min read
10 Effective Digital Marketing Channels & How to Use Them
10 digital marketing channels and how you can use them to drive more business, step by step.
General Marketing2 min read
27 Up-to-Date Sales Statistics for 2025
Want to learn about the state of sales? Check out these 27 up-to-date sales statistics for 2025.