General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing15 min read
Target Audience: What It Is & How to Find Yours [+ Examples]
A target audience is a group of people that products, services, or marketing efforts are aimed toward.
General Marketing9 min read
8 Top Client Management Software & How to Choose One
Explore the best CRM options to manage sales, marketing, and customer service for your business type.
General Marketing7 min read
Outsourcing Web Design: Tips and Tricks for a Smooth Process
Outsourcing web design can help businesses save time and money while getting high-quality results. Learn how to outsource your web design and find the right partner for your business needs with our ultimate guide.
General Marketing6 min read
How to Improve Your Agency’s Workflow When Working with Influencers
Discover how influencer marketing is changing, and how agencies can stay up-to-date with the savviest tools.
General Marketing10 min read
Thinking Outside the Inbox: How to Write a Media Pitch in 5 steps
In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.
General Marketing12 min read
What Is a PR Agency? How PR Can Help Businesses
Looking for a PR team to help your business? Here’s a handy article on just what PR firms are and how they can help your business grow.