General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing24 min read
What Does Marketing Do? Definitions, Strategies, and Examples
Learn all about marketing and how to use strategies like SEO to drive brand visibility, engagement, and ROI.
General Marketing12 min read
Sales Funnel Optimization: 9 Ways to Maximize Conversions
Uncover best practices for effective sales funnel optimization and analysis that can boost your sales.
General Marketing8 min read
How Do Affiliate Programs Work?
Learn how affiliate programs work and everything you should consider before choosing the program that’s right for you.
General Marketing11 min read
Digital Competition: Unpacking 2023’s Traffic Channel Trends to Win in 2024
Take your strategy into 2024 with our latest report on industry-specific traffic trends. Leverage our findings to refine your digital marketing strategies and maximize your ROI. Read now!
General Marketing10 min read
How to Find Influencers for Your Brand (Not Just on Instagram)
Discover strategies to find the right influencers for your next marketing campaign by reading our guide.
General Marketing14 min read
A Beginner’s Guide to Growth Hacking
With the right tools and experimentation, you can grow your business fast. Learn how growth hacking works.