General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing7 min read
What Is Data-Driven Marketing & Why Is It Important?
Data-driven marketing is the process of gathering and using data to inform or improve marketing strategies.
General Marketing19 min read
A Beginner’s Guide to Online Reputation Management
Online reputation management (ORM) is the process of creating a positive online presence for your brand.
General Marketing10 min read
14 Tips for Marketing to Seniors in 2025
Best practices for marketing to seniors include posting on Facebook, improving accessibility, and doing SEO.
General Marketing19 min read
24 CRM Tools to Level up Your Business in 2025
Get rid of the spreadsheet and get a handle on your customer list with a powerful CRM tool. We did the research so you don‘t have to.
General Marketing5 min read
Finding Your Ideal Marketing Toolkit with the Semrush App Center
In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. That’s why we created the App Center—a marketplace of solutions within Semrush to help you tackle every marketing challenge that comes your way.
General Marketing18 min read
The Ultimate Guide to Digital Marketing Strategies
Learn everything you need to know about digital marketing strategies, from common types to helpful tips.