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General Marketing5 min readBrand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!Natalia ZhukovaJun 03, 2025
General Marketing8 min readDigital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.Natalia ZhukovaJun 03, 2025
General Marketing7 min readWhat Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.Natalia ZhukovaJun 03, 2025
General Marketing8 min readMobile vs Desktop Use and Trends in 2025Stay updated on mobile vs. desktop usage trends. Insights and actionable tips for 2025.Sydney GoFeb 14, 2024
General Marketing18 min readLead Magnets Explained: Types, Examples, and StrategyLearn how to create a high-converting lead magnet for your brand. Plus, get inspired by real-life examples.Dana NicoleFeb 14, 2024
General Marketing21 min readWhat Is Email Marketing? The Definitive Guide for BeginnersLearn expert email marketing tips for successful campaigns that attract, retain, and convert your audience.Sydney GoFeb 14, 2024
General Marketing19 min readThe 24 Best Martech Tools for 2025Improve your marketing tech stack with the top martech tools on the market.Boris MustapicFeb 13, 2024
General Marketing13 min readThe 15 Best Online Reputation Management Tools for 2025Check our list of the top online reputation management software to help you improve your brand’s reputation.Boris MustapicFeb 12, 2024
General Marketing16 min readWhat Is a Data Strategy, and How Do You Create One?A data strategy is a comprehensive plan for handling an organization‘s data. Learn how to create your own.Marilyn WilkinsonFeb 09, 2024