General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing11 min read
Online Marketing for Small Businesses - 4 Strategies To Try
Before you execute online marketing strategies for your small business, you should develop a game plan. This plan should outline what you want to achieve, who you’re trying to reach, and how to go about doing this online.
General Marketing9 min read
How to Do Market Research for a Startup: A Complete Guide
Learn how to perform market research that can ensure your startup’s success with our detailed guide.
General Marketing9 min read
75 Digital Marketing Statistics You Need to Know
These statistics for digital marketing can help you understand the latest trends and optimize your strategy.
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General Marketing9 min read
Brand Partnerships: Examples and How to Get Started
Discover how strategic brand partnerships can transform your marketing. Learn from real-world examples and get actionable tips to create impactful collaborations for your business.
General Marketing10 min read
11 Local Business Marketing Ideas to Try
These local business marketing tactics can help you attract customers who are nearby.
General Marketing6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.