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Last updated: June 12, 2026

urbanoutfitters.com
May 2026 Traffic Stats

Name: urbanoutfitters.com Website Traffic, Ranking, Analytics [May 2026]
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Retail Apparel and Fashion

Global Rank:

Worldwide

3,315

Country Rank:

1,049

15.8M

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urbanoutfitters.com Web Traffic Statistics

Get a snapshot of urbanoutfitters.com online performance by viewing its most critical traffic metrics

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urbanoutfitters.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May urbanoutfitters.com received 15.8M visits with the average session duration 06:21. Compared to April traffic to urbanoutfitters.com has decreased by -14.31%.

15.8M

4.39

06:21

50.04%

Total Visits last 3 months

May15.8M

Apr18.44M

Mar20.72M

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urbanoutfitters.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Urbanoutfitters.com's core audience is located in United States followed by United Kingdom, and Canada.

Country		All devices	Desktop	Mobile
United States	65.73%	10.38M	28.47%	71.53%
United Kingdom	12.68%	2M	32.87%	67.13%
Canada	4.5%	711.26K	45.3%	54.7%
Germany	3.91%	617.25K	33.53%	66.47%
France	1.97%	310.79K	47.72%	52.28%

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urbanoutfitters.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2026

On urbanoutfitters.com, visitors mainly come from Direct (41.98% of traffic), followed by google.com (28.04%). In most cases, after visiting urbanoutfitters.com, users go to google.com and pxp-solutions.net.

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urbanoutfitters.com AI Traffic

Instantly get a clear LLM traffic breakdown. See how urbanoutfitters.com appears across today’s top AI platforms:

10K visits from ChatGPT
2K from Gemini
879 from Claude
…and more!

Traffic from AI Platforms (Absolute)

6 Months

ChatGPT

10K

Gemini

Claude

879

Traffic from AI Platforms (Share of Total)

Last month

Other
99.913%
ChatGPT
0.071%
Gemini
0.01%
Claude
0.006%

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urbanoutfitters.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Urbanoutfitters.com's audience also visits tillys.com, followed by pacsun.com, and princesspolly.com.

tillys.com

Visits:

2.52M

pacsun.com

Visits:

6.52M

princesspolly.com

Visits:

5.53M

See more competitors →

urbanoutfitters.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Urbanoutfitters.com’s traffic has dropped by -3.9% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 11.17% up to current paid search traffic.

Organic Search Traffic

5.11M

-4%

Paid Search Traffic

229.24K

+11%

Branded Traffic Share

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urbanoutfitters.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

urbanoutfitters.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to urbanoutfitters.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

May 2026

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
urban outfitters	N	1	1,500,000	0.42	48.5%
uo urban	N	1	27,100	0.85	0.87%
urban outfitters urban outfitters urban outfitters	N	1	27,100	0.42	0.87%
uo	N	1	60,500	0.21	0.6%
urban outfiters	N	1	14,800	0.84	0.47%

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urbanoutfitters.com Backlink Analytics

Analyze and track urbanoutfitters.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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urbanoutfitters.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

67.27K

3.9M

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urbanoutfitters.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to urbanoutfitters.com has increased by 1.46% and equals 3.9M. The amount of referring domains has increased by 0.58% and equals 67.27K.

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