What Robots.Txt Is & Why It Matters for SEO
A robots.txt file tells search engine bots which pages they should and shouldn’t crawl. Learn more.Dec 13, 2024
Carlos Silva
Senior Content Writer AT Semrush
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Dec 04, 2024
SEO Strategy: How to Create One for 2025 (+ Template)
A strong SEO strategy can help boost your organic rankings. Here‘s our 8-step process + a free template.Nov 25, 2024
What Is Search Intent? How to Identify It & Optimize for It
Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.Nov 21, 2024
SEO vs. PPC: Differences, Pros, Cons, & How to Choose
SEO drives traffic through organic search, whereas PPC generates traffic using different types of paid ads.Oct 29, 2024
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Oct 21, 2024
When to Update Blog Content & Why You Should
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.Oct 11, 2024
What Is Content Marketing? [Simple Definition + Starter Guide]
Content marketing is the process of creating and sharing useful content online to attract and engage users.Oct 09, 2024
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.Sep 26, 2024
Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.Sep 19, 2024
SaaS SEO: An Actionable Strategy for Growth
Here’s exactly how to create and implement an effective SEO strategy for your SaaS website—step by step.Aug 06, 2024
How to Search a Website for Keywords
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.Jul 30, 2024
Contributor
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.May 13, 2025
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Jan 13, 2025
On-Page SEO: What It Is and How to Do It
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.Dec 15, 2024