What Is Online Marketing? Everything You Need to Know in 2025
Online marketing is the practice of using the internet to promote your products, services, or brand.Mar 04, 2024
Carlos Silva
Senior Content Writer AT Semrush
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
The 31 Best Marketing Apps for 2025
This is a list of the best marketing apps, covering everything from SEO to social media to design.Feb 29, 2024
What Is Bounce Rate & What Is a Good Rate?
Bounce rate is the percentage of visitors who land on a page on your site, don’t engage, and leave.Feb 29, 2024
Business Writing: Overview & Tips for How to Write Effectively
Business writing is a type of professional communication that uses clear, concise, and effective language.Feb 29, 2024
14 Paid Search Best Practices for Success in 2025
This guide to paid search best practices will help you drive more targeted traffic and generate a positive ROI.Feb 28, 2024
16 SEO Techniques to Boost Organic Traffic + Rankings
Looking to boost your online visibility? Try these 16 SEO techniques to improve organic rankings and traffic.Feb 26, 2024
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Feb 16, 2024
Negative Keywords: What They Are & How to Use Them
Negative keywords are used to prevent your PPC ads from being triggered by terms that aren’t relevant.Feb 02, 2024
How to Use Outreach for Link Building
Here‘s a guide to help you use link building outreach to get authoritative sites to link to your content.Jan 19, 2024
The 3 Best Google Looker Studio Templates for Your Data Reports
Here are three free Google Looker Studio templates for you to integrate all your SEO data in one place.Dec 04, 2023
Buyer Intent Keywords: What They Are & How to Find Them in 2025
Buyer intent keywords are search terms that indicate a user’s readiness to purchase. Here‘s how to find them.Nov 30, 2023
SEO Localization: Tactics for Targeted Global Online Visibility
SEO localization expands your reach. Tailor your site to local preferences and drive traffic from other places.Nov 09, 2023
Mobile-First Indexing: What It Means & Best Practices
Mobile-first indexing means Google primarily uses the mobile version of your site for indexing and ranking.Oct 26, 2023
Google Knowledge Panel: What Is It & How to Get One
Knowledge panels show up in Google SERPs and can help you gain more visibility and engagement.Oct 02, 2023
Google Display Network: What Is the GDN & How to Use It
The Google Display Network (GDN) is a group of millions websites, apps, and videos where your Google ads can appear.Sep 19, 2023
What Is an External Link? + SEO Best Practices
Learn about external links, their role in SEO, and how they impact website authority and rankings.Jun 29, 2023
Contributor
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.May 13, 2025
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Jan 13, 2025
On-Page SEO: What It Is and How to Do It
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.Dec 15, 2024