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General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

General SEO10 min read

11 Most Common On-Site SEO Mistakes [Semrush Study]

Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings. Be aware of all of your website’s issues!

General SEO4 min read

6 WordPress Plugins To Personalize Your Website's User Experience

User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user. Wouldn’t it be great if we could shift to personalizing the user experience on our own website’s to ensure that our visitors find exactly what they need, when they need it?

General SEO6 min read

Baidu 101: An Overview of Baidu Webmaster Tools

Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu‘s Webmaster Tools, we‘ll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.

General SEO4 min read

Did You Configure Your Site for the International Googlebot?

Once every so often, the SEO world is subject to a major shift that shakes its virtual tectonic plates to the core. In January this year, the tremor of this impending quake went unnoticed. This was characterized by a change in the foundational basis of SEO best practices internationally. In January, Google enhanced its Googlebot’s ability to evaluate the way content changes according to a user’s location — denoted by IP address — and the preferred language settings, — through the Accept-LanguageHTTP header. Today, more and more businesses have restructured their websites to be able to serve up content dynamically according to a user’s language or country.

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