Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out the test.
We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out.
Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good or bad for your SEO performance?“.
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic.
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.