Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies12 min read
Managing a Franchise Network's Social Media: Lessons Learned From Burger King
All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.
Original Research & Studies4 min read
Exploding Fashion Trends
Semrush has collected brand new data based on online Google searches in 2020 and compared this with the data from 2019 to explore the fashion trends during the pandemic lockdown and how they differ from the previous year. See what our latest research found.
Original Research & Studies6 min read
Voice Search Study Methodology: Factors Influencing Search Engine Rankings in 2019
Our recent voice search study analyzed the results of over 50,000 queries split across three devices and included 10 key factors that have an influence on how a voice search answer is selected by Google Assistant. In this post, you will see our complete methodology, which describes the data gathering process in full.
Original Research & Studies11 min read
Voice Search Study: Factors Influencing Search Engine Rankings in 2019
With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.
Original Research & Studies7 min read
How To Promote Your Business Using Thematic Campaigns: Semrush Case Study
How do you promote your product when there’s nothing new to report? In this post, you‘ll learn some of the cheapest and quickest ways to entertain your users and get them to test your product. Explore the power of occasion-based marketing with Semrush!
Original Research & Studies8 min read
Website Performance Research [Semrush Study]
Page load speed is both a very important user experience factor and a Google ranking factor. Semrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.