Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies4 min read
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?
We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.
Original Research & Studies4 min read
SEO Split Test Result: Optimizing for Search Behavior
For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.
Original Research & Studies3 min read
What to Do When You Get a “No Change” SEO Split Test Result
Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.
Original Research & Studies4 min read
SEO Split Test Result: Will Removing Many H1s Improve Clicks to Page?
Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find out.
Original Research & Studies7 min read
How Is SEO Split Testing Different from CRO Testing?
In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits into your SEO strategy.
Original Research & Studies3 min read
SEO Split Test Result: Would Removing Social Media Icons Improve Clicks To The Website?
Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out the result of this SEO experiment.