Content7 min read
Content Performance: 16 Metrics to Track Your Results
Content performance measures how well your content engages your audience through key metrics.
Content
Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.
Content8 min read
Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Learn how to track, measure, and optimize brand mentions across web, social, and AI platforms. Discover free and paid tools, key KPIs, and strategies to turn visibility into business growth.
Content9 min read
Traditional SEO vs AI SEO: What You Actually Need to Know
Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.
Content13 min read
Content Optimization: 15 Tactics to Boost SEO & AI Visibility
Content optimization means improving your pages for both search engines and AI tools so they reach more people and convert better.
Content10 min read
How to Establish Tone in Writing (Guide + Examples)
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!
Content21 min read
Semrush’s Top 100 Influencers in Content Marketing [2022]
Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO to digital branding, storytelling to community building.
Content14 min read
10+ Ways to Create Powerful Content for Your Niche Business [Semrush Research]
Content marketers in narrow, niche industries face unique challenges to find impactful ideas. Learn more about the latest benchmarks, tips, and best practices for 2022.
Content9 min read
Passive Voice: SEO Sin or Acceptable Writing Style?
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the active voice? Let‘s dive into our article and discover what marketers and SEO experts say about using passive voice and its impact on search engine results. You will also learn how to write SEO-friendly content.
Content4 min read
How an SEO Agency Outsourced for Quality Content at Scale
See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client — Edelweiss Bakery.
Content7 min read
How an Agency Created an Effective Technical Content Brief for a Bakery Client
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.”