Competitor Intelligence & Research

Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.

Top Competitive Intelligence and Market Research Tools

10 min read

The 14 Best Competitive Intelligence Tools for Market ResearchDiscover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.

Natalia ZhukovaJun 24, 2025

Competitor Intelligence & Research

10 min read

How to Do Digital Marketing Competitor Analysis with SemrushLearn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Natalia ZhukovaJun 23, 2025

Competitor Intelligence & Research

17 min read

16 Best Competitor Monitoring Tools & How to Use ThemDiscover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.

Boris MustapicJun 19, 2025

Competitor Intelligence & Research

8 min read

How to Analyze & Compare Competitor Website Traffic in 2025Learn to analyze competitor website traffic and compare metrics, engagement, devices, and demographics.

Natalia ZhukovaJun 19, 2025

Competitor Intelligence & Research

14 min read

20 Best Competitor Analysis Tools to Use in 2025 and Beyond

Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.

Carlos SilvaMay 13, 2025

Competitor Intelligence & Research

9 min read

How to Build an Effective Data Strategy for Your Business

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven results for your business.

Natalia ZhukovaMay 13, 2025

Competitor Intelligence & Research

13 min read

ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel

Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.

Natalia ZhukovaMay 13, 2025

Competitor Intelligence & Research

8 min read

How to Calculate Market Share [Formula + Guide]

To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.

Natalia ZhukovaMay 13, 2025

Marketing 101: What Is Audience Research?

Competitor Intelligence & Research

5 min read

Marketing 101: What Is Audience Research?

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.

Luke HarselMay 13, 2025

Competitor Intelligence & Research

9 min read

How to Use the Semrush Audience Insights for Your Marketing Campaigns

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.

Natalia ZhukovaMay 13, 2025

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