AI search strategy: 4 layers of brand visibility
An AI search strategy starts with diagnosis. Rewriting content won‘t help if AI can‘t reach your site or keeps describing your brand wrong.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How Feature Upvote fixed Google’s wrong AI Overview answer
Fixing incorrect brand facts in AI search took Feature Upvote days. Here‘s how it got Google‘s AI Overview to say yes to its API.
How to do an SEO audit with Claude & the Semrush MCP
Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.
How to build an AI visibility dashboard with Semrush
Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.
How we're driving AI visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
11 ways to use AI for SEO (+best practices & challenges)
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.