AI Search Trends for 2026 & How You Can Adapt to Them
Key AI search trends include growth in more complex queries and decreases in click-through rates.
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
Key AI search trends include growth in more complex queries and decreases in click-through rates.
Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.
How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights from Semrush’s AI Visibility Toolkit.
Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.
Learn to quickly build a report that helps you track both SEO and AI Visibility.
Learn how to diagnose whether AI Overviews are causing your traffic drop, which pages are affected, and what to do.
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.
Google Web Guide is a new Search Labs experiment that organizes search results into thematic clusters. Learn more in this guide.
Learn AI visibility is worth investing in for your business and how to forecast future growth based on trends.