AI Search Trends for 2026 & How You Can Adapt to Them
Key AI search trends include growth in more complex queries and decreases in click-through rates.
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
Key AI search trends include growth in more complex queries and decreases in click-through rates.
Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.
How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights from Semrush’s AI Visibility Toolkit.
Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.
Learn how to check if your brand appears in AI results, spot outdated info, and which free tools help monitor your visibility.
Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.
Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.
Learn a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesn‘t.
See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.