AI Search Trends for 2026 & How You Can Adapt to Them
Key AI search trends include growth in more complex queries and decreases in click-through rates.
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
Key AI search trends include growth in more complex queries and decreases in click-through rates.
Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.
How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights from Semrush’s AI Visibility Toolkit.
Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.
Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.
AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.
Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.
In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.