Use these prompts to get started with the Semrush MCP. Copy and adapt them based on your specific domains, competitors, and markets.
Competitive analysis
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Find top organic competitors |
"Find the top organic search competitors for [domain] in [country], ranked by keyword overlap and traffic share." |
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Compare competitor traffic sources |
"Compare the traffic breakdown for [competitor 1] and [competitor 2] for [month/year], including top traffic sources." |
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Analyze competitor growth |
"Pull data on which competitors gained the most organic traffic in our core market. List the keywords and pages driving that growth." |
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Identify competitive positioning shifts |
"Identify competitors whose organic growth suggests a strategic shift that could affect our market position next quarter." |
Keyword research
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Discover keyword gaps |
"Identify high-intent keywords that [competitor domain] ranks for but [my domain] does not, prioritizing keywords with commercial intent and manageable difficulty." |
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Find new competitor keywords |
"Find new keywords competitors started ranking for this month that we do not currently target." |
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Analyze non-brand keyword opportunities |
"Break down organic traffic for [domain] into brand vs non-brand keywords and identify opportunities to grow non-brand visibility." |
Content strategy
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Identify quick-win content updates |
"Analyze [domain]'s organic keywords and suggest content topics where rankings are between positions 8–20 and could realistically reach the top 5." |
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Prioritize content based on competitor activity |
"Based on recent competitor keyword gains, recommend which pages or content updates we should prioritize next." |
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Find SERP feature opportunities |
"Find keywords where [domain] ranks on page 1 but does not own SERP features (featured snippets, PAA, video, images)." |
Link building
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Compare backlink profiles |
"Compare the backlink profiles of [my domain] and [competitor domain] and list high-authority referring domains linking to competitors but not to us." |
Paid search
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Analyze competitor paid search strategy |
"Show the main paid search competitors for [domain] and the keywords they are bidding on that generate the highest estimated traffic." |
Executive reporting
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Generate weekly intelligence brief |
"Generate a weekly intelligence brief summarizing competitor organic growth, top traffic sources, key drivers, and implications for SEO, marketing, and product teams." |
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Create market movement summary |
"Summarize major traffic shifts among our key competitors this month and explain what represents real market movement versus short-term noise." |
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Assess competitive risk |
"Explain how recent competitor keyword and traffic gains impact our share of voice in our core categories." |
Agency workflows
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Automate client monthly reports |
"Create a monthly SEO performance report for [client domain] including organic traffic changes, top 10 performing keywords, ranking improvements vs last month, and a comparison against [competitor domain]. Format as an executive summary suitable for client presentation." |
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Generate proposal from prospect audit |
"Analyze [prospect domain]'s digital visibility in Spain, including: AI score, AI visibility, prompt opportunities, organic rankings, keyword gaps vs competitors, technical SEO issues, and backlink profile weaknesses. Identify the top 3 areas where they're losing visibility and suggest strategic recommendations we could include in a proposal." |
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Create competitive audit for sales conversations |
"Run a competitive analysis comparing [prospect domain] against their top 3 organic competitors. Highlight where the prospect is losing market share, which high-value keywords they're missing, and what quick wins they could achieve in the first 90 days." |
Product and growth
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Validate feature demand |
"Identify which product features or use cases are driving competitor traffic growth and explain what this signals about customer demand." |
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Find roadmap gaps |
"Compare where competitors are gaining traffic with our current product positioning and highlight potential roadmap gaps." |