ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We Analyzed 8,000 Content Marketing Job Listings: The Shift from Writing to Ownership
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
A/B Split Testing for SEO — Now Is the Time
“Poke the bear” — the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.
SEO A/B Split Testing 101
Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.
Black Friday Statistics: Key Trends and Shifts Marketers Should Know
We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.
How to Optimize for Google Featured Snippets [Research]
Semrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippet Hub, and other factors that are vital to win the featured snippet position.
Key Shifts in the Banking and Financial Services Industry
We analyzed around 1,000 websites and billions of keywords to assess how the financial services industry addresses the shift from “respond” to “recover” and embraces the tremendous growth of digital in 2020
How To Maximize ‘People Also Ask’ SEO Opportunities [Study]
Semrush has analyzed the latest ‘People Also Ask‘ feature trends. We identified how often People Also Ask results appear in SERPs, PAA location on the page, positions of the sites presented in the PAA box, types of queries triggering PAA as well as the anatomy of a PAA box.