ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We Analyzed 8,000 Content Marketing Job Listings: The Shift from Writing to Ownership
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
How Is SEO Split Testing Different from CRO Testing?
In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits into your SEO strategy.
SEO Split Test Result: Would Removing Social Media Icons Improve Clicks To The Website?
Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out the result of this SEO experiment.
15 Tips for Scaling Your SEO Content Strategy
In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.
SEO Split Test Result: Find the Best Answer for Both Users and Search Engines
This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.
SEO Split Test Result: Small H3 Change, Big Click Result
Are header tags important for SEO? We decided to run an SEO split test where we changed the H3 tag to include the related keyword. Find out the result of this SEO experiment.
The Content Marketing Landscape in 2022: Small & Midsize Businesses
Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with, what their goals are—and what content types get them the best bang for their buck. Explore our findings and insights to get a better understanding of content marketing and how SMBs across the US are using it to grow.