General Marketing6 min read
How Semrush MCP Connects Your AI Tools to Live Marketing Data
Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing12 min read
What Is Digital Marketing? Types, Examples, & Strategy
Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.
General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing8 min read
How to Create a Marketing Calendar (+ 5 Free Templates)
A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.
General Marketing3 min read
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.
General Marketing10 min read
Effective Comparison Pages: 6 Steps for Better Conversion Rates
Comparison pages can take your conversion rates to the next level. Here’s what you need to know.
General Marketing6 min read
14 of the Best WordPress Blog Themes in 2025
Explore these WordPress blog themes to learn about their features and find the right one for you.
General Marketing5 min read
New Year, New Target Audience: How to Reach New Audiences in 2025
Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.
General Marketing7 min read
How To Create a Media Plan in 10 Steps
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.